Writing Task 2 Examples

In today’s consumer-driven society, the high sales of popular goods often seem to reflect the power of advertising more than the genuine needs of the community. Advertising plays a significant role in shaping consumer behavior and preferences, often persuading people to purchase items that they do not necessarily need. This essay will argue that the influence of advertising on consumer choices is indeed more powerful than the actual necessities of society.

Firstly, advertising creates a perceived need for products through persuasive techniques. Marketers use various strategies such as emotional appeal, celebrity endorsements, and appealing visuals to make products seem desirable. For instance, a luxury watch ad might suggest that owning the watch is a symbol of success and sophistication, even though most people do not need an expensive timepiece to tell the time. This illustrates how advertising can manipulate perceptions and drive sales by creating artificial needs rather than addressing real ones.

Secondly, the success of popular consumer goods often relies on the effectiveness of their marketing campaigns rather than their utility. Companies invest heavily in advertising to ensure their products are at the forefront of consumers’ minds. For example, the massive advertising budgets of major smartphone manufacturers ensure their latest models are perceived as must-have items, despite the fact that previous versions still function adequately for most users. This demonstrates how advertising can overshadow practicality and genuine necessity, leading to high sales based on brand image and perceived prestige.

In conclusion, I strongly agree that the high sales of popular consumer goods reflect the power of advertising more than the real needs of society. Advertising often creates artificial desires and drives consumer behavior based on perception rather than necessity. For the future, it is essential for consumers to develop critical thinking skills and discern between genuine needs and artificially created wants.