Writing Task 2 Examples

In today’s consumer-driven society, advertising plays a significant role in shaping our purchasing decisions. Some argue that advertisements compel us to buy unnecessary items, while others believe they introduce products that enhance our lives. This essay will explore both viewpoints, ultimately arguing that advertisements, despite their persuasive nature, often inform us about beneficial new products.

Firstly, advertisements can indeed encourage the purchase of items that are not essential. Advertisers use psychological techniques, such as appealing to emotions or creating a sense of urgency, to influence consumer behavior. For instance, a commercial for the latest smartphone might highlight its sleek design and innovative features, making it seem indispensable even if one’s current phone functions perfectly well. This type of marketing can lead to impulsive buying and a culture of overconsumption, where people are persuaded to acquire more than they actually need.

However, it is equally important to recognize that advertisements also inform consumers about new products and innovations that can significantly improve their quality of life. For example, advertising can introduce us to medical advancements, such as new medications or health devices that can manage chronic conditions more effectively. A campaign promoting a new fitness tracker might emphasize how it helps users monitor their health metrics and achieve their fitness goals, thus providing a genuine benefit to those seeking to improve their health. Through such informative advertising, consumers become aware of products that can offer substantial improvements in their daily lives.

In conclusion, I agree more with advertising informing us on innovative products. For future advertising practices, it is crucial that marketers strive for a balance between persuasion and information, ensuring that their campaigns are not only compelling but also genuinely beneficial to consumers.